2/6/20 - 16/6/20 (Week 8 - Week 10)
Ng Ming De (0335594)
Advanced Typography (GCD61004)
Project 2
Collateral (Week 8)
Project 2 is a continuation project from Project 1, we have to use our key artwork and integrate the element into 4 items, a poster, social media invitation (with subtle animations) and 2 objects of our choice such as: T-shirts, hats, bags, etc.
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| Figure 1.1 Poster |
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| Figure 1.2 Social Media Invite |
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| Figure 1.3 T-shirt #1 |
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| Figure 1.4 T-Shirt #2 |
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| Figure 1.5 Tote Bag #1 |
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| Figure 1.6 T-shirt #3 |
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| Figure 1.7 Mask |
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| Figure 1.8 Tote Bag #2 |
FINAL SUBMISSION:
Figure 2.1 Poster ; JPEG
Figure 2.2 Mask ; JPEG
Figure 2.3 Tote Bag ; JPEG
Figure 2.4 T-shirt ; JPEG
Figure 2.5 Compilation ; PDF
Figure 2.6 Social Media Invite ; GIF
Figure 2.7 Flat Lay
Not gonna lie, my designs look like they are inspired by breast cancer awareness.
FINAL SUBMISSION:
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| Figure 2.1 Poster ; JPEG |
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| Figure 2.2 Mask ; JPEG |
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| Figure 2.3 Tote Bag ; JPEG |
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| Figure 2.4 T-shirt ; JPEG |
Figure 2.5 Compilation ; PDF
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| Figure 2.6 Social Media Invite ; GIF |
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| Figure 2.7 Flat Lay |
Feedback
Week 8
General Feedback:
1) Key artwork has to be remain and not changed upon designing our poster.
General Feedback:
1) Key artwork has to be remain and not changed upon designing our poster.
2) We need to do our Project 1 and 2 by this week as we are falling behind in terms of time.
Specific Feedback:
Use Universe, Condensed for my "All Ripped up".
1) The arrow in my layout is taking too much space, and there's no need for highlight, instead just bold the letters.
2) use margins.
Week 9
Specific Feedback:
Increase the font size, adjust the direction of movement for the open public lectures to align with the text. My other collaterals: T-shirts and tote bag should retain some elements like the poster.
Reflection
Experience :
Week 8
I really struggled a lot for this project, made so many variations and layouts but none of them were hitting the mark. So I REALLY need to catch up with the class somehow. (come on brain, think)
Week 9
I've managed to finalize my key artwork and move on to Project 2 with the help of Mr Vinod. Needless to say, I was really slow on reaching the level of expectations from the lecturers and really need to expose myself more on typography.
Week 10
Class this week was less hectic because many of us are almost there with our Project 1 & 2.
Observations :
Week 8
Everyone's work is more or less looking like a key artwork, allowing them to advance to Project 2.
Week 9
Everyone is stressed lol.
Week 10
Apparently, many people's blogs are not constantly updated :O
Findings :
Week 8
I find it hard to make a key artwork in all honesty. It's like a logo but it's not. But what I do understand from it now is that, it should be a form that can be identified based on the elements used to design the layout. Be it graphical elements or unique typefaces or even color.
Week 9
I find that sometimes simplicity is good. The term less is more has been mentioned by our lecturers a lot and now I understand what it truly meant.
Week 10
I find out that Mr Vinod and Mr Shamsul get excited when a student mentions they are going for graphic design next semester. Hah, have fun. I'll just be the otaku I am at Entertainment Design.
Experience :
Week 8
I really struggled a lot for this project, made so many variations and layouts but none of them were hitting the mark. So I REALLY need to catch up with the class somehow. (come on brain, think)
Week 9
I've managed to finalize my key artwork and move on to Project 2 with the help of Mr Vinod. Needless to say, I was really slow on reaching the level of expectations from the lecturers and really need to expose myself more on typography.
Week 10
Class this week was less hectic because many of us are almost there with our Project 1 & 2.
Observations :
Week 8
Everyone's work is more or less looking like a key artwork, allowing them to advance to Project 2.
Week 9
Everyone is stressed lol.
Week 10
Apparently, many people's blogs are not constantly updated :O
Findings :
Week 8
I find it hard to make a key artwork in all honesty. It's like a logo but it's not. But what I do understand from it now is that, it should be a form that can be identified based on the elements used to design the layout. Be it graphical elements or unique typefaces or even color.
Week 9
I find that sometimes simplicity is good. The term less is more has been mentioned by our lecturers a lot and now I understand what it truly meant.
Week 10
I find out that Mr Vinod and Mr Shamsul get excited when a student mentions they are going for graphic design next semester. Hah, have fun. I'll just be the otaku I am at Entertainment Design.
Further Reading
Visual reference on the application of the Key artwork.
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